We’ve been talking lately about how to boost your business marketing with Instagram. Contrary to what lots of people still believe, Instagram isn’t just a fun app where you could post food, holiday and family pics.
Instagram has turned into a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.
A note of caution: there are many people on the market who promise to cultivate your Instagram followers by the thousands, but beware. Many of them use fake accounts developed by bots to inflate your numbers.
These kinds of followers have zero value. In fact, they are able to even be dangerous, wanting to steal your password or photos or infect you with a virus.
According to the data security company Imperva, these bad bots account for 28.9 % of bots on Instagram.
The best way to build your Instagram followers is by being authentic to your brand and your audience.
Here are 3 tips to help you get real Instagram followers:
Tell a tale with Hashtags
It’s great to use your organization name as a hashtag, but you need to think beyond that.
If you need to use your Instagram posts to obtain followers, use other hashtags that tell the story of the image you’re sharing. You would like to start a conversation if you are sharing posts for things like:
A good example of a brandname would you this well is @Tostitos. They utilize the hashtag #GetTogetherAlready to encourage people to gather and share their chips, and to use the hashtag when they share photos of these meetups.
By using engaging, relevant hashtags, you can be discovered in Instagram searches and hopefully build-up followers on Instagram.
Instagram is about photos, so many people think of the caption as an afterthought.
Don’t neglect the image caption! You will generate engagement and promote sharing through the use of descriptive words which will engage, inspire and entertain your followers.
Here are some suggestions to help you build up followers on Instagram together with your posts:
Use questions in your caption. Write your question at the start of the post in order that people see it first.
Get personal together with your post. Tell a story about yourself, or how your product helped or inspired another person.
Ask people to tag others. koupit instagram followers Asking people to tag three of their best friends or tagging someone they’re grateful for brings other potential followers into the equation.
A great example of a brandname that does personal posts well is the @NatGeo Instagram account.
They create breathtaking Instagram Stories with informative captions to educate the user on the plight of animals all over the world.
Remember with regards to using Instagram posts to obtain followers, it’s all about being authentic. Don’t use questions atlanta divorce attorneys single post or tell an individual story that isn’t genuine.
One of the best ways to build your Instagram followers would be to become familiar with your neighbours!
Whether you’re creating Instagram ads or desire to promote your event in a particular area, you can see what’s going on near you by going to the search page and clicking on the Places tab.
Type in the positioning to start to see the geotagged posts for that area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – and leave a comment as well as an emoji and follow the individual if you like everything you see. Hopefully, this is the start of an organic interaction.
For example, if you offer life coaching services, you could type in your location followed by “entrepreneurs.” Local entrepreneurs may be looking for more work and life balance or help with life goals or career challenges.
Similarly, should you have a physical location that people have checked into on Instagram, touch upon those posters’ pictures to make certain they’re aware of your Instagram presence, and then follow them.
These are some of the best ways to build Instagram followers the proper way: no bots, no shortcuts, just tried and true ways to build relationships your audience and turn them into followers!
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is really a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support had a need to create their online business presence.